Katy Tanghe, PR Specialist
FALCON WEST INSURANCE BROKERS SELECTS CONNEQUITY FOR ITS NEW BUSINESS DEVELOPMENT AND REFERRAL PLATFORMÂ
Partnership to Increase Valuable Referral Sources and Networking Connections
SAN DIEGO â€“ June 9, 2016 â€“ ConnequityÂ® (@getconnequity), an online professional networking platform, today announces that San Diego-based Falcon West Insurance Brokers will utilize its software within its referral program and new business development operations. Connequity helps professionals identify their ideal referral sources and automates much of the qualifying process, saving time and money typical of conventional networking events and online methods, such as LinkedIn.
“Connequity has helped our team in multiple ways,” said Mike Tanghe, Vice President for Falcon West Insurance Brokers. “While much of our new business comes through client referrals, our producers are constantly out in the community trying to identify network partners who advise the type of client that we service. Connequity takes the heavy lifting out of the equation by helping our agents build a network map, and then actually makes introductions that are of incredible value.”
“We are thrilled that Falcon West decided to move forward with a corporate relationship, as we had already been working with a number of their agents personally, and it was a natural fit to take our offering to the next level,” said Russ Hall, Founder and President of Connequity. “With a tool like Connequity at their disposal, it’s unbelievable how quickly professionals recognize that they’ve been wasting countless hours using traditional networking methods. We are grateful for the opportunity to work closely with Falcon West.”
Connequityâ€™s platform offers the following benefits to business professionals:
- Simplified sign-up process via LinkedIn, Facebook and Google+
- Profile optimization tools and tutorials
- Intelligent matching technology that continuously learns from each member’s behavior
- Connequity members are matched based on personal and professional profiles
- Detailed synergy reports that provide intelligence about why users have been matched
- A secure contact list that ensures connections are never spammed
- The system is currently free to early adopters
Headquartered in San Diego, Connequity is a powerful online platform that creates new business opportunities by matching professionals looking for relevant referrals and business leads. For professionals in dozens of industries including real estate, financial planning, insurance, professional consulting, law, marketing and many others, Connequity provides an effective and affordable alternative to traditional time-consuming networking and lead generation methods. For more information, visit www.connequity.com.
New Business Match-making Site Extends Ecosystems Nationally, Delivering Relevant, Qualified Leads to Professionals across United States
SAN DIEGO â€“ December 9, 2014 â€“ ConnequityÂ® (@getconnequity) announces nationwide launch of its digital networking platform just in time for the New Year. This announcement follows the successful completion of a beta test in San Diego and the opening of the companyâ€™s Series A investment round earlier this fall.
Connequity employs a proprietary intelligent matching algorithm called The Intelligent Lead Generatorâ„˘ to generate and deliver business referrals via email that match each userâ€™s criteria for ideal clients. This saves professionals the time and frustration typical of both online and offline networking methods.
Professionals in industries that require a solid pipeline of leads such as real estate, law, insurance, wealth management, accounting, banking, healthcare, marketing, consulting and many other industries stand to benefit from the platformâ€™s unique ability to deliver warm, qualified leads on a consistent and ongoing basis.
â€śThe Connequity platform is a social networking site and business intelligence tool that employs matching technology to identify warm leads for business professionals,â€ť said Connequity CEO Scott Weinbrandt. â€śUnlike traditional networking events, qualified email lists or even enterprise applications, we put the burden of identifying relevant referrals on the platform so professionals can focus on converting leads into business growth.â€ť
The Connequity platform offers the following benefits to business professionals:
- Connequity members are matched daily to ideal clients to create active business ecosystems
- Match points can be earned by completing simple tasks like filling out target client profiles or rating the relevancy of a userâ€™s current contacts and then spent for more targeted leads
- Interactive intelligent matching technology that continuously learns from each member’s use of the platform to serve up stronger matches and more actionable leads over time
- Automatic delivery of warm leads to a userâ€™s email inbox
- Detailed synergy reports that provide intelligence about why users have been matched across several criteria for simple intuitive decision making to accept a referral and take action
- A secure contact list that ensures connections are never spammed or messaged without explicit permission
Connequity is currently offering free memberships for a limited time. New users can sign-up for the platform at www.connequity.com.
Connequity (formerly GROWconnections) has reimagined professional networking with an online platform that creates an ecosystem of new business opportunities to grow your business. Using a proprietary intelligent matching technology called The Intelligent Lead Generatorâ„˘, Connequity delivers trusted and relevant business referrals that match your criteria for ideal clients. This saves busy professionals in dozens of industries including real estate, financial services, insurance, healthcare, professional consulting, law, marketing and many others the time, resources and frustration typical of traditional networking methods. www.connequity.com.
SAN DIEGO â€“ Nov. 5, 2014 â€“ New business networking platform Connequity today announced the addition of product marketing and development expert Anthony Antonuccio as vice president of product marketing.
In this role, Antonuccio will work alongside Connequityâ€™s Chief Executive Officer Scott Weinbrandt, a former Fortune 500 technology executive at industry giants Gateway and Dell who also has extensive entrepreneurial experience founding and operating start-ups. Â Antonuccio will lead product management efforts for the company, including go-to-market strategy and implementation.
â€śAnthonyâ€™s depth of experience with product development, customer segmentation, and market implementation in software technology make him the right fit to lead Connequityâ€™s product marketing strategy during this period of rapid growth,â€ť said Weinbrandt. â€śHis leadership in crafting our user experience and engagement strategies have already proven him invaluable to our development efforts.Â His contributions have elevated our platform to a level that ensures Connequity will be a market leader in digital networking for business professionals.â€ť
Prior to his work with Connequity, Antonuccio spent nearly 30 years as a business executive and technologist.Â He has developed and led multiple startups through successful acquisitions, including Sytron, which was acquired by Rexon, Inc. for $14 million; Vivo Software, which transformed from a $4.2 million venture capital investment to an $18 million acquisition by Real Networks in less than four years; and Valent Software, which grew from a $760,000 investment to a $45 million acquisition by Lycos within 18 months.Â For the last 10 years, Antonuccio has played a key role in the development and foundation of multiple companies including Novell, Interaction Networks, Sermo and Infinetics.
â€śConnequity does something no other site can â€“ it taps into the equity of your existing connections and the Connequity database to intelligently match you to warm leads â€“ creating an actionable ecosystem of new business opportunities,â€ť said Antonuccio. â€śI am excited to join Scott and the rest of our talented development team in this endeavor.Â I have no doubt that the work we are doing will have a profound impact on digital networking to achieve business goals.â€ť
Connequity remains on track to launch the full networking platform in select major markets later this fall.Â The start-up is currently accepting new users who may sign-up for the service free of charge for a limited time.
November 4, 2014
There has been a lot of talk over the last few years about the potential of digital networking to aid in business development endeavors.Â Professionals generally agree that they need three basic things for robust business development â€“ a place to showcase their talents, share their experience and easily access referrals.Â Unfortunately, no such network has been able to achieve all three things.
The reason is this: no digital networking site or social platform has been successful in creating a self-sustaining ecosystem of business connections. Itâ€™s within business ecosystems that we find our most valued business partners, referrals and clients.
What is an ecosystem?
Loosely defined, a â€śbusiness ecosystemâ€ť is the result of a balanced self-sustaining interdependence of relationships between businesses professionals, whose prosperity and growth is reliant on the vitality of interactions within their economy. Letâ€™s break it down:
â€śâ€¦a balanced self-sustaining interdependence of relationshipsâ€¦â€ť
A business ecosystem should help professionals identify and participate in networks that correspond with their region, profession, criteria for clients, even business philosophy.Â Connequity achieved this by creating an Intelligent Lead GeneratorTM that identifies and bridges needs with wants between vast interdependent networks of professionals. It quickly formulates a synergistic web of matches between business professionals that drives greater prosperity amongst them.
Â â€śâ€¦prosperity and growth is reliant on the vitality of interactions.â€ť
As in nature, the strength of the ecosystem relies on participants to maintain symbiotic relationships.Â The health and prosperity of the business ecosystem is likewise a direct reflection of how interconnected users become.Â In Connequityâ€™s case â€“ the more users interact with one another by sorting and ranking contacts, accepting and rating matches and sharing information, the higher the relevance and quality of future matches become.Â The stronger the match is, the more likely they are to result in profitable business growth.
â€śâ€¦within an economy.â€ť
Matchmaking is as much art as it is science and frustrated professionals often abandon business ecosystems before they have a chance to bear fruit because they are not in a reciprocally balanced environment (meaning they are referring and connecting, but others are not) or they have a tough time seeing how their efforts are paying off in influence within an ecosystem.Â Connequity has solved this problem by creating an â€śeconomyâ€ť of Match Points (Connequity currency) to reward active users in the ecosystem with more business referrals. Those with large amounts of Match Points become power users and influencers. This encourages activity and reciprocity within their ecosystem â€“ rateÂ someone, get a point; add connections, get points and so on. This rewards active participants in the ecosystem with points and professional credibility.
In essence, platforms such as Connequity that evolve digital networking beyond the capabilities of LinkedIn, make it possible for users to work less and achieve more in less time.Â It is digital networking reimagined for the 21st century professional.Â It isnâ€™t magic.Â Itâ€™s a self-sustaining balanced network of business relationships, reliant on reciprocal interactions within an economy. And the bonus is that the entire ecosystem is as close to you as your fingers are to your keyboard of choice.
Connequity is currently in Private Preview mode, but will be opening to the public soon.
August 27, 2014
Digital professional networking startup announces new brand and functionality; opens Series A fundraising round under new name
SAN DIEGO â€“ August 27, 2014 â€“ San Diego startup, GROWconnections, announces the completion of its rebranding and launches a Private Preview of its online platform for professional networking under the new name: Connequity.
The company also opened a Series A round of funding as of August 25 following a successful beta test in San Diego and the closing of a $550,000 Angel round in June.
Using a proprietary intelligent matching algorithm called The Intelligent Lead Generatorâ„˘, Connequity delivers relevant business referrals that match a userâ€™s criteria for ideal clients. This saves professionals the time and frustration typical of both online and offline networking methods.
Interested users can sign-up at www.connequity.com for a private preview and a free trial of the new site in advance of the platformâ€™s full nationwide launch this fall.
â€śConnequity is more than just a new name. We are introducing new functionality and a more robust learning engine to support our membersâ€™ referral and lead generation needs. Connequity takes digital networking for business professionals to a new level: actively matching you to the people you need to know to grow your business,â€ť said Scott Weinbrandt, Connequity CEO. â€śWe looked for a name that communicated what our platform truly delivers to our members, equity in the connections you need to grow your business â€“ thatâ€™s Connequity.â€ť
Connequity (formerly GROWconnections) has reimagined professional networking with an online platform that creates an ecosystem of new business opportunities to grow your business. Using a proprietary intelligent matching technology called The Intelligent Lead Generatorâ„˘, Connequity delivers trusted and relevant business referrals that match your criteria for ideal clients. This saves busy professionals in dozens of industries including real estate, financial planning, insurance, professional consulting, law, marketing and many others the time, resources and frustration typical of traditional networking methods. www.connequity.com.
August 18, 2014
The San Diego Union Tribune published two articles announcing the successful completion of our beta test in San Diego, and the closing of our $550,000 angel investment round.Â Connequity CEO Scott Weinbrandt and Founder Russ Hall are quoted in the articles which ran online on July 30 â€“ GROWconnections aims to be a better LinkedIn*, and in the print edition on August 1 â€“Â S.D. digital networking startup has raised $550K.Â See the full story below!
*GROWconnections recently changed its name to Connequity
GROWconnections, a San Diego startup seeking to create a digital business networking platform, said it has raised $550,000 from angel investors as it prepares for a national launch of its technology this fall.
The company is in the process of raising an additional $1 million to support the rollout. The Web-based technology uses mathematical formulas to best match relevant business contacts and generate referrals.
â€śI describe it as eHarmony meets LinkedIn,â€ť said Scott Weinbrandt, a former Dell and Gateway executive who heads GROWconnections. â€śWeâ€™ve developed a smart learning engine that â€” based on a specific memberâ€™s profile â€” will generate relevant leads and referral matching.â€ť
The company ran a beta test on its Web software platform this spring and is now tweaking the technology in preparation for the national launch in major cities.
GROWconnections takes personal information that members provide and sifts it through an algorithm that pinpoints specific traits. It then suggests connections that the technology deems to be the most likely to generate business relationships or referrals. The company has created incentives inside its platform to encourage members to agree to make referrals.
Weinbrandt declined to name all the sources that would populate GROWconnectionsâ€™ member base, but he did say that members could give permission to have their LinkedIn contacts included. â€śItâ€™s an opportunity to apply matching technology to business relationships in order to monetize an individualâ€™s networking potential,â€ť he said Monday.
The company plans to offer a limited version of its technology for free. It will make money by selling a premium version. Weinbrandt expects the service will appeal to real estate and other service professionals who want a more-precise, efficient networking experience than they get with todayâ€™s online offerings or at traditional in-person networking events.